Vodafone – ‘Zoozoo’ ..the saga continues!

Post the long weekend, there have been 3 new commercials which were released in the IPL series. I was not connected over the weekend so the delay in posting.

The commercials seem to be losing its sheen. They are nice and funny no doubt but somehow the excitement seems to be fading away. Every new commercial brings a message but I am only interested to know how the message has been executed with ‘Zoozoos’. I’m hardly interested in the proposition. There are two ways to look at the aspect as to why am I still excited about the Zoozoo series:

1. Weak Link – The various expressions highlighted by the Zoozoo. The laugh, the sigh etc is funny but this is a weak link and will not hold the viewer too strongly.
2. Strong Link (till now at least) - The excitement of one new commercial is what is keeping me hooked to look forward to new matches everyday. It has been very strongly established that the new commercials are aired during IPL 8 PM matches since I only get to see earlier ads in the 4PM matches. Vodafone is not breaking its new commercial on the 4PM slot.

The digital version of promotion in the meantime has taken itself to a different level.

“Have you seen the new Zoozoo ad for the day? You haven’t?? Oh! I have and its very funny!” seems to be the conversation starters since some have the privilege to view the ads before their peers.

Fans do not have to wait to see the match in order to view the new commercial everyday. The commercial is up for viewing on the day of its launch on the FB community. I think its brilliant so that the fans do not have to keep waiting and can view their favourite Zoozoo ad every day without any time constraint. It drives traffic to the online promotion and makes it a topic of debate within the social circle.

To sum it up..since the commercials are made with the humour aspect, it is indeed valued and surviving on humour but Vodafone very soon would have to think of a strategy to penetrate it in consumer’s mind more sharply…Go on…Enjoy!

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Check out the excitement on the lady zoozoo with the thought of getting a gift! The gift is another zoozoo face popping out of the box and the expression of the guy zoozoo when he get hits by his girlfriend with one of his eyes going black!! Awesome execution! Not to miss the funny laugh!

Vodafone Cricket Commentary

I am back..with the latest Zoozoo Vodafone commercial..this time they are promoting 'Cricket Commentary'. Ad has great production value and it grows on you. 2 things which catch my attention and notice it when you view the ad:

1. It works on the phenomenon of the Indian Audience and their passion for cricket. Have you ever noticed how people forget all differences when it comes to watching or listening to live matches!! This commercial just captures that spirit of Indians and showcases how all the Zoozoos line up with each other to listen to cricket commentary.
2. Notice the 'toing' sound when one zoozoo is getting attached to other zoozoo. Thats the sound of their ears joining/pasting together. Wonderful execution by Vodafone

Enjoy the video people...

Vodafone Magic Box

Apologies for the delay in posting this one at the right time..

This one is the latest one in the Vodafone series...frankly, fails to impress but regains the attention with Zoozoo's laugh.

Also, the product benefit is showcased by replacing the magic bix zoozoo..the product offers 2 year warranty of replacement but this is something which is cryptic in the ad.

Vodafone Zoozoo of the Day - Stock Updates

Too good...simply check out the expression on the face of the first zoozoo who is reading the paper and falls...i think this one's falls in the category of 'good ones' from the series so far...

Would bring in more everyday!

Zoozoo story continues...

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There are 25 commercials shots for IPL and the idea is to reveal one film a day. Also, these are not animations but live people with body suits and have been shot.

What a great concept..also, what a treat to see a new film everyday...watch out for this space for more ZooZoo fun...

On the online space, Zoozoos are currently featured on a specially created microsite – http://www.vodafone.in/ipl09/zoozoo.aspx, (your cursor turns into a emoticon when you visit the site, one can take in quizzes and contests, including the ‘What kind of Zoozoo are you?’ quiz. Each Zoozoo has a unique set of characteristics and traits allotted to it. The microsite also allows for goodies to be downloaded (including wallpapers, screensavers and ringtones), and offers details on the IPL. With a specially created YouTube channel on the site, the TVCs are provided there for people to watch and share.

Apart from the microsite, a Zoozoo fan page has been created on Facebook, which has more than 5,600 members already. Fans have access to special tag-me images, Zoozoo sounds (such as Zoozoo laughter and music tracks) and ad previews. People are also following Zoozoos on Twitter and get updates whenever new commercials go on air.

What brilliant method to take the brand story forward - even if they are not trying to make Zoozoos a part of the brand story, with the kind of craze it is gathering, it will gain momentum.

The only risk the company has of 'Zoozoos' becoming bigger than the brand..they have seen it with the Hutch Dog (A Pug)

Vodafone – ‘Zoozoo’ series launched during IPL

These are the various ads in the ‘Zoozoo’ series of Vodafone ads launched on TV during IPL matches’09.

Zoozoo is a character introduced by Vodafone for these ‘transactional ads’ taking humour as a route to showcase various facilities which a Vodafone user can enjoy. Zoozoo is an extremely funny and adorable character. The ads make you laugh and they are a classic.

Zoozoos!!! Those cute, lively and funny characters have now become an icon for Vodafone. Fresh from the Vodafone shelf, these characters promote the telecom giant’s Value Added Services in a quirky and interesting way. – This is how ZooZoos are described on a social networking portal Facebook. You can also become a fan of ZooZoos.

The ‘Hutch Dog’ series was a brilliant advertisement but somehow it faded in the memory of consumers with the brand change of ‘Hutch’ to ‘Vodafone’. There was a series which Vodafone ran with the Dog called ‘Happy to Help’ series – which is a good to see advertisement but clearly there was no distinct establishment that the dog did to Vodafone. People still call it a Hutch Dog and hence it extremely important for Vodafone to establish an identity / a character of its own. ZooZoo is the new Brand Ambassador of Vodafone – and we are inviting it happily into our lives.

Zoozoo, I believe is an attempt towards the direction and as far as I believe, I think it’s a success. It is a treat to watch these ads. In the tense moment of IPL matches, these are some of the things that make me laugh.

Thank You Vodafone!

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