Creative Agency - Ogilvy
Nirvana Films
Couple of new film on the block -
Block Unwanted callers
Maps
Star of the Match - Part 2
Games
There are 25 commercials shots for IPL and the idea is to reveal one film a day. Also, these are not animations but live people with body suits and have been shot.
What a great concept..also, what a treat to see a new film everyday...watch out for this space for more ZooZoo fun...
On the online space, Zoozoos are currently featured on a specially created microsite – http://www.vodafone.in/ipl09/zoozoo.aspx, (your cursor turns into a emoticon when you visit the site, one can take in quizzes and contests, including the ‘What kind of Zoozoo are you?’ quiz. Each Zoozoo has a unique set of characteristics and traits allotted to it. The microsite also allows for goodies to be downloaded (including wallpapers, screensavers and ringtones), and offers details on the IPL. With a specially created YouTube channel on the site, the TVCs are provided there for people to watch and share.
Apart from the microsite, a Zoozoo fan page has been created on Facebook, which has more than 5,600 members already. Fans have access to special tag-me images, Zoozoo sounds (such as Zoozoo laughter and music tracks) and ad previews. People are also following Zoozoos on Twitter and get updates whenever new commercials go on air.
What brilliant method to take the brand story forward - even if they are not trying to make Zoozoos a part of the brand story, with the kind of craze it is gathering, it will gain momentum.
The only risk the company has of 'Zoozoos' becoming bigger than the brand..they have seen it with the Hutch Dog (A Pug)
Showing posts with label IPL. Show all posts
Showing posts with label IPL. Show all posts
Tuesday, April 28, 2009
Friday, April 24, 2009
Vodafone – ‘Zoozoo’ series launched during IPL
These are the various ads in the ‘Zoozoo’ series of Vodafone ads launched on TV during IPL matches’09.
Zoozoo is a character introduced by Vodafone for these ‘transactional ads’ taking humour as a route to showcase various facilities which a Vodafone user can enjoy. Zoozoo is an extremely funny and adorable character. The ads make you laugh and they are a classic.
Zoozoos!!! Those cute, lively and funny characters have now become an icon for Vodafone. Fresh from the Vodafone shelf, these characters promote the telecom giant’s Value Added Services in a quirky and interesting way. – This is how ZooZoos are described on a social networking portal Facebook. You can also become a fan of ZooZoos.
The ‘Hutch Dog’ series was a brilliant advertisement but somehow it faded in the memory of consumers with the brand change of ‘Hutch’ to ‘Vodafone’. There was a series which Vodafone ran with the Dog called ‘Happy to Help’ series – which is a good to see advertisement but clearly there was no distinct establishment that the dog did to Vodafone. People still call it a Hutch Dog and hence it extremely important for Vodafone to establish an identity / a character of its own. ZooZoo is the new Brand Ambassador of Vodafone – and we are inviting it happily into our lives.
Zoozoo, I believe is an attempt towards the direction and as far as I believe, I think it’s a success. It is a treat to watch these ads. In the tense moment of IPL matches, these are some of the things that make me laugh.
Thank You Vodafone!
Cricket Alerts
Beauty Tips
Phone Back up
IPL Contest
Musical Greetings
Chota Credit
Zoozoo is a character introduced by Vodafone for these ‘transactional ads’ taking humour as a route to showcase various facilities which a Vodafone user can enjoy. Zoozoo is an extremely funny and adorable character. The ads make you laugh and they are a classic.
Zoozoos!!! Those cute, lively and funny characters have now become an icon for Vodafone. Fresh from the Vodafone shelf, these characters promote the telecom giant’s Value Added Services in a quirky and interesting way. – This is how ZooZoos are described on a social networking portal Facebook. You can also become a fan of ZooZoos.
The ‘Hutch Dog’ series was a brilliant advertisement but somehow it faded in the memory of consumers with the brand change of ‘Hutch’ to ‘Vodafone’. There was a series which Vodafone ran with the Dog called ‘Happy to Help’ series – which is a good to see advertisement but clearly there was no distinct establishment that the dog did to Vodafone. People still call it a Hutch Dog and hence it extremely important for Vodafone to establish an identity / a character of its own. ZooZoo is the new Brand Ambassador of Vodafone – and we are inviting it happily into our lives.
Zoozoo, I believe is an attempt towards the direction and as far as I believe, I think it’s a success. It is a treat to watch these ads. In the tense moment of IPL matches, these are some of the things that make me laugh.
Thank You Vodafone!
Cricket Alerts
Beauty Tips
Phone Back up
IPL Contest
Musical Greetings
Chota Credit
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