Apologies for the delay in posting this one at the right time..
This one is the latest one in the Vodafone series...frankly, fails to impress but regains the attention with Zoozoo's laugh.
Also, the product benefit is showcased by replacing the magic bix zoozoo..the product offers 2 year warranty of replacement but this is something which is cryptic in the ad.
Showing posts with label Vodafone Ogilvy. Show all posts
Showing posts with label Vodafone Ogilvy. Show all posts
Thursday, April 30, 2009
Tuesday, April 28, 2009
Vodafone Zoozoo of the Day - Stock Updates
Too good...simply check out the expression on the face of the first zoozoo who is reading the paper and falls...i think this one's falls in the category of 'good ones' from the series so far...
Would bring in more everyday!
Zoozoo story continues...
Creative Agency - Ogilvy
Nirvana Films
Couple of new film on the block -
Block Unwanted callers
Maps
Star of the Match - Part 2
Games
There are 25 commercials shots for IPL and the idea is to reveal one film a day. Also, these are not animations but live people with body suits and have been shot.
What a great concept..also, what a treat to see a new film everyday...watch out for this space for more ZooZoo fun...
On the online space, Zoozoos are currently featured on a specially created microsite – http://www.vodafone.in/ipl09/zoozoo.aspx, (your cursor turns into a emoticon when you visit the site, one can take in quizzes and contests, including the ‘What kind of Zoozoo are you?’ quiz. Each Zoozoo has a unique set of characteristics and traits allotted to it. The microsite also allows for goodies to be downloaded (including wallpapers, screensavers and ringtones), and offers details on the IPL. With a specially created YouTube channel on the site, the TVCs are provided there for people to watch and share.
Apart from the microsite, a Zoozoo fan page has been created on Facebook, which has more than 5,600 members already. Fans have access to special tag-me images, Zoozoo sounds (such as Zoozoo laughter and music tracks) and ad previews. People are also following Zoozoos on Twitter and get updates whenever new commercials go on air.
What brilliant method to take the brand story forward - even if they are not trying to make Zoozoos a part of the brand story, with the kind of craze it is gathering, it will gain momentum.
The only risk the company has of 'Zoozoos' becoming bigger than the brand..they have seen it with the Hutch Dog (A Pug)
Nirvana Films
Couple of new film on the block -
Block Unwanted callers
Maps
Star of the Match - Part 2
Games
There are 25 commercials shots for IPL and the idea is to reveal one film a day. Also, these are not animations but live people with body suits and have been shot.
What a great concept..also, what a treat to see a new film everyday...watch out for this space for more ZooZoo fun...
On the online space, Zoozoos are currently featured on a specially created microsite – http://www.vodafone.in/ipl09/zoozoo.aspx, (your cursor turns into a emoticon when you visit the site, one can take in quizzes and contests, including the ‘What kind of Zoozoo are you?’ quiz. Each Zoozoo has a unique set of characteristics and traits allotted to it. The microsite also allows for goodies to be downloaded (including wallpapers, screensavers and ringtones), and offers details on the IPL. With a specially created YouTube channel on the site, the TVCs are provided there for people to watch and share.
Apart from the microsite, a Zoozoo fan page has been created on Facebook, which has more than 5,600 members already. Fans have access to special tag-me images, Zoozoo sounds (such as Zoozoo laughter and music tracks) and ad previews. People are also following Zoozoos on Twitter and get updates whenever new commercials go on air.
What brilliant method to take the brand story forward - even if they are not trying to make Zoozoos a part of the brand story, with the kind of craze it is gathering, it will gain momentum.
The only risk the company has of 'Zoozoos' becoming bigger than the brand..they have seen it with the Hutch Dog (A Pug)
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