Zoozoo story continues...

Creative Agency - Ogilvy
Nirvana Films

Couple of new film on the block -

Block Unwanted callers


Maps



Star of the Match - Part 2


Games


There are 25 commercials shots for IPL and the idea is to reveal one film a day. Also, these are not animations but live people with body suits and have been shot.

What a great concept..also, what a treat to see a new film everyday...watch out for this space for more ZooZoo fun...

On the online space, Zoozoos are currently featured on a specially created microsite – http://www.vodafone.in/ipl09/zoozoo.aspx, (your cursor turns into a emoticon when you visit the site, one can take in quizzes and contests, including the ‘What kind of Zoozoo are you?’ quiz. Each Zoozoo has a unique set of characteristics and traits allotted to it. The microsite also allows for goodies to be downloaded (including wallpapers, screensavers and ringtones), and offers details on the IPL. With a specially created YouTube channel on the site, the TVCs are provided there for people to watch and share.

Apart from the microsite, a Zoozoo fan page has been created on Facebook, which has more than 5,600 members already. Fans have access to special tag-me images, Zoozoo sounds (such as Zoozoo laughter and music tracks) and ad previews. People are also following Zoozoos on Twitter and get updates whenever new commercials go on air.

What brilliant method to take the brand story forward - even if they are not trying to make Zoozoos a part of the brand story, with the kind of craze it is gathering, it will gain momentum.

The only risk the company has of 'Zoozoos' becoming bigger than the brand..they have seen it with the Hutch Dog (A Pug)