This is the most recent campaign of the BJP to counter Congress' campaigning song 'Jai Ho' for which the rights have been purchased.I am not an expert in politics and neither is this forum to discuss politics and various agendas of different parties - ruling or otherwise. I only want to comment on the ad which has been created.Though the attempt is good, couple of things crossed my mind when i saw this ad for the first time:
Its hard hitting only because it is playing on our emotions. Our emotion of loss - be it a bomb attack or the downturn of the country.
- This ad lapses on the forward looking pitch from the advertiser - the development we all want to see!
- It is only a cheap tactic to get back to Congress and hence did not settle down well with me. You really dont have to bash the other party - trust yourself to be good
- It is not on the main media - myth - I saw it first on a TV channel (zee cinema) rather than youtube or internet. All the election campaigns are a waste of our money - the money we pay in taxes are being utilized in media buying and the frequency with which these run isn't funny (you will know if you have an idea of media buying)
- A cheap take of 'Slum' making these children sing in the train just to establish that the original song is from the movie 'Slumdog Millionaire'
Whoa! Lets see what's more in store from these!
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