Creative Agency – Lowe
Brilliant piece of advertising connecting to the recent times, showcasing the two most prominent slashes of recession – no increments and downturn in real estate (by showcasing a property dealer/realtor shutting shop eventually after cutting prices several times). Special mention to show the effect through the lighting of the property dealer/realtor shot – it turns from a bright sunny day to gloomy day to grey day and eventually to a run down feel day.
A wonderful execution of the already established jingle ‘Shock Laga Laga Shock Laga’ from the earlier commercial.
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