Simple Insight..simply executed. Clever advertising to put across the point we all are scared of 'What if our life changes tomorrow?'
Pension plans - the product established for precisely the same reason. We intend buying pension plans that our lifestyle doesnt change tomorrow, tomorrow when we are not earning as much as we do today, we are not young or healthy as we are today.
This statue commercial reflects the truth from the child's perspective of what she has been taught as the result of the 'Statue Game' and how she moves ahead wanting to keep all the good things around her.
When the commercial begins, you are left to wonder as to why the kid is doing what she is doing and then ONE line from her and it explains it all. Makes you think definately. Here's a look at it
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