Hilarious!!! Is the only word which comes to my mind after watching this film. The way this film opens, it seems like some heavy duty ‘Shine India’ sort of campaign or film. Starting with an extremely serious note, it leads one to show what is it behind the scene.
Classic case of ‘Don’t believe everything you see’. Amazing execution of several shots such as the Politicians (since they are mostly the subject of humour in our country), the Doctor (since it connotes seriousness to the situation).
Others aren’t bad but the worst is of the Cricket scene – the movements are not at all in rhyme with the dialogues hence I believe the shorter edits work better for this commercial.
As far as the category connect is concerned, I believe it very weak since I could not even remember the name of the chewing gum in my office discussion of this film. It makes me think maybe that’s because I am not the TG for this product – but then if I am not the TG and the kids are, then why make such a brilliant commercial – hence I go back to the point of the category connect being weak.
The proposition ‘Zubaan Pe Lagaam’ stays strong and moves a step further from the earlier commercials.
Overall, a good ad which will create news through a positive ‘word of mouth’. At least, I have been asking my friends ‘Hey, Have you seen that commercial?’
Here you go, Enjoy!
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