Ajay Bhatt - Co-inventor of the USB.
Intel - Smart organizations, intelligent people working in it, brilliant culture. Reflects all of it in this commercial.
"Our superstars are different from your superstars. We are an intelligent organization believing in intelligent people making your lives easier for you. We are the sponsors of tomorrow. Our superstars are normal people with the right attitude of making a difference" - I hear this in this commercial.
Once again, a brilliant execution. Wonderful advertising and one of the rare extremely well interpreted ad in Hindi too - 'Banaye apka kal'.
Saturday, August 29, 2009
LIC Pension Plan
Simple Insight..simply executed. Clever advertising to put across the point we all are scared of 'What if our life changes tomorrow?'
Pension plans - the product established for precisely the same reason. We intend buying pension plans that our lifestyle doesnt change tomorrow, tomorrow when we are not earning as much as we do today, we are not young or healthy as we are today.
This statue commercial reflects the truth from the child's perspective of what she has been taught as the result of the 'Statue Game' and how she moves ahead wanting to keep all the good things around her.
When the commercial begins, you are left to wonder as to why the kid is doing what she is doing and then ONE line from her and it explains it all. Makes you think definately. Here's a look at it
Pension plans - the product established for precisely the same reason. We intend buying pension plans that our lifestyle doesnt change tomorrow, tomorrow when we are not earning as much as we do today, we are not young or healthy as we are today.
This statue commercial reflects the truth from the child's perspective of what she has been taught as the result of the 'Statue Game' and how she moves ahead wanting to keep all the good things around her.
When the commercial begins, you are left to wonder as to why the kid is doing what she is doing and then ONE line from her and it explains it all. Makes you think definately. Here's a look at it
Monday, August 03, 2009
Maruti Suzuki – Service Film 2009
Brilliant Execution, Crisp Thought and Clear Messaging – Need I say more of this commercial?
As an existing and as a prospective owner of any Maruti vehicle – it drill downs the message extremely deeply ‘Take your Maruti only to an authorized Maruti Service Centre’! What an amazing film! What better ways to show this message than a mother-child connect!!!
Kudos to the creative team behind the film. Really!
Check it out on you own!
As an existing and as a prospective owner of any Maruti vehicle – it drill downs the message extremely deeply ‘Take your Maruti only to an authorized Maruti Service Centre’! What an amazing film! What better ways to show this message than a mother-child connect!!!
Kudos to the creative team behind the film. Really!
Check it out on you own!
Center Fresh – Zubaan pe lagaam
Hilarious!!! Is the only word which comes to my mind after watching this film. The way this film opens, it seems like some heavy duty ‘Shine India’ sort of campaign or film. Starting with an extremely serious note, it leads one to show what is it behind the scene.
Classic case of ‘Don’t believe everything you see’. Amazing execution of several shots such as the Politicians (since they are mostly the subject of humour in our country), the Doctor (since it connotes seriousness to the situation).
Others aren’t bad but the worst is of the Cricket scene – the movements are not at all in rhyme with the dialogues hence I believe the shorter edits work better for this commercial.
As far as the category connect is concerned, I believe it very weak since I could not even remember the name of the chewing gum in my office discussion of this film. It makes me think maybe that’s because I am not the TG for this product – but then if I am not the TG and the kids are, then why make such a brilliant commercial – hence I go back to the point of the category connect being weak.
The proposition ‘Zubaan Pe Lagaam’ stays strong and moves a step further from the earlier commercials.
Overall, a good ad which will create news through a positive ‘word of mouth’. At least, I have been asking my friends ‘Hey, Have you seen that commercial?’
Here you go, Enjoy!
Classic case of ‘Don’t believe everything you see’. Amazing execution of several shots such as the Politicians (since they are mostly the subject of humour in our country), the Doctor (since it connotes seriousness to the situation).
Others aren’t bad but the worst is of the Cricket scene – the movements are not at all in rhyme with the dialogues hence I believe the shorter edits work better for this commercial.
As far as the category connect is concerned, I believe it very weak since I could not even remember the name of the chewing gum in my office discussion of this film. It makes me think maybe that’s because I am not the TG for this product – but then if I am not the TG and the kids are, then why make such a brilliant commercial – hence I go back to the point of the category connect being weak.
The proposition ‘Zubaan Pe Lagaam’ stays strong and moves a step further from the earlier commercials.
Overall, a good ad which will create news through a positive ‘word of mouth’. At least, I have been asking my friends ‘Hey, Have you seen that commercial?’
Here you go, Enjoy!
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