Havells- Recession ka shock laga!

Creative Agency – Lowe


Brilliant piece of advertising connecting to the recent times, showcasing the two most prominent slashes of recession – no increments and downturn in real estate (by showcasing a property dealer/realtor shutting shop eventually after cutting prices several times). Special mention to show the effect through the lighting of the property dealer/realtor shot – it turns from a bright sunny day to gloomy day to grey day and eventually to a run down feel day.



A wonderful execution of the already established jingle ‘Shock Laga Laga Shock Laga’ from the earlier commercial.