Post the long weekend, there have been 3 new commercials which were released in the IPL series. I was not connected over the weekend so the delay in posting.
The commercials seem to be losing its sheen. They are nice and funny no doubt but somehow the excitement seems to be fading away. Every new commercial brings a message but I am only interested to know how the message has been executed with ‘Zoozoos’. I’m hardly interested in the proposition. There are two ways to look at the aspect as to why am I still excited about the Zoozoo series:
1. Weak Link – The various expressions highlighted by the Zoozoo. The laugh, the sigh etc is funny but this is a weak link and will not hold the viewer too strongly.
2. Strong Link (till now at least) - The excitement of one new commercial is what is keeping me hooked to look forward to new matches everyday. It has been very strongly established that the new commercials are aired during IPL 8 PM matches since I only get to see earlier ads in the 4PM matches. Vodafone is not breaking its new commercial on the 4PM slot.
The digital version of promotion in the meantime has taken itself to a different level.
“Have you seen the new Zoozoo ad for the day? You haven’t?? Oh! I have and its very funny!” seems to be the conversation starters since some have the privilege to view the ads before their peers.
Fans do not have to wait to see the match in order to view the new commercial everyday. The commercial is up for viewing on the day of its launch on the FB community. I think its brilliant so that the fans do not have to keep waiting and can view their favourite Zoozoo ad every day without any time constraint. It drives traffic to the online promotion and makes it a topic of debate within the social circle.
To sum it up..since the commercials are made with the humour aspect, it is indeed valued and surviving on humour but Vodafone very soon would have to think of a strategy to penetrate it in consumer’s mind more sharply…Go on…Enjoy!
Friday – International Roaming
Saturday – Bhakti Sagar
Sunday – Dating Tips; Love Guru
Check out the excitement on the lady zoozoo with the thought of getting a gift! The gift is another zoozoo face popping out of the box and the expression of the guy zoozoo when he get hits by his girlfriend with one of his eyes going black!! Awesome execution! Not to miss the funny laugh!
